Renovation

Developing a Line of Cookware: the Pot and Pan Handle as a Positioning Asset

Handles and knobs are essential components of pots and pans. They also play an important role as a positioning asset, since they are a key plus of...

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Renovation

Two things your boss wants you to know about the cookware market: premium and entry levels

Cookware is a mature market, and in recent years, this market may be experiencing its period of maximum expansion. Cookware trends are constantly...

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Creativity Renovation

Pantone colors and cookware trends: how to use color trends

For those who work in the cookware design industry, understanding how to make the most of the latest cookware trends is not so easyWhile it is...

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Renovation

The great challenges in cookware: brand recognition and time to market

The cookware and accessories industry is expected to reach a global turnover of 4.6 million dollars by 2024. However, in more developed countries,...

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