--- title: "Cookware trends: a comparison between Europe and the Americas" description: "How do consumer tastes change on one continent as compared to another? Sometimes, it’s not easy to choose between different color, material combinations, design... especially if you work with different markets, as Europe and the Americas. No worry: in this post you will find useful information!" image: https://blog.fbm.eu/hubfs/cookware%20trends%20a%20comparison%20between%20europe%20and%20the%20americas%20FBM%20handles%20comp-LAMINA_vista_1.jpg --- ![English](https://blog.fbm.eu/hubfs/LaTermoplasticFBM_March2018/Layout/en.png) English [![- La Termoplastic -](https://blog.fbm.eu/hs-fs/hubfs/LaTermoplasticFBM_March2018/Layout/logo.png?width=287&height=80&name=logo.png "- La Termoplastic -")](http://www.fbm.eu/) - [THE COMPANY](https://www.fbm.eu/?p=2335&lang=en) - [PRODUCTS](https://www.fbm.eu/?page_id=2404&lang=en) - [CAREER](https://www.fbm.eu/?page_id=7780&lang=en) - [PLANTS](https://www.fbm.eu/?p=2356&lang=en) - [BLOG](https://blog.fbm.eu/) - [EVENTS](https://www.fbm.eu/?page_id=2369&lang=en) - [CONTACTS](https://www.fbm.eu/?page_id=2366&lang=en) - [LOGIN](https://www.fbm.eu/?page_id=2416&lang=en) [« Back to Blog](https://blog.fbm.eu/) # Cookware trends: a comparison between Europe and the Americas by [Redazione](https://blog.fbm.eu/author/redazione) on 16 Jul 2018 ![](https://blog.fbm.eu/hubfs/cookware%20trends%20a%20comparison%20between%20europe%20and%20the%20americas%20FBM%20handles%20comp-LAMINA_vista_1.jpg) What are the world’s major **cookware trends**? And how do consumer tastes change **on one continent as compared to another**? Sometimes, it’s not easy to choose between different color and material combinations and the different design, innovation and technology solutions, especially if you work with **different markets** at the same time, such as **Europe** and **the Americas.** However, there’s no need to worry: in this post you will find useful information about the **main differences** in cookware tastes and trends on the two continents in order to develop your collections. ## [![Discover "The 5 Cookware Trends Everyone Should Know". Free download now >](https://no-cache.hubspot.com/cta/default/4327729/7f05c7e3-8fb5-4d5f-8782-ad34c9d89e18.png)](https://cta-redirect.hubspot.com/cta/redirect/4327729/7f05c7e3-8fb5-4d5f-8782-ad34c9d89e18) ## Cookware in Europe: between innovation and design The search for **beauty, functionality, bright colors** and **“eco” lines** inspired by materials from nature. These are the trends in the **European market**, where the use of **induction technology** is growing and where **energy saving**, a **sustainable lifestyle** and a **healthier diet** is being promoted. **Space saving handles,** **spoon-rest handles** and items with inserts are the real leading cookware ![FBM Handle MO Super Cookware trends](https://blog.fbm.eu/hs-fs/hubfs/FBM%20MO%20Cookware%20trends.jpg?width=300&name=FBM%20MO%20Cookware%20trends.jpg) **handles** are no longer just traditional, but are **multifunctional**, in a perfect fusion of design and practicality. In fact, it is now the moment for **detachable handles**, the maximum expression of functionality and practicality in the kitchen, while attention continues to be placed on **coatings and colors** that evoke natural elements, such as stone, brown earthen textures, diamond, wood, bamboo and many kinds of copper effects. **Handles with steel inserts** are also in vogue. There is still a high demand for **wood-effect handles** in various versions and offered in different effects and colors, often combined with green coatings in various effects and shades to promote “eco-themed” lines. **Stone effects** also continue to be popular, but these are being offered in new versions, which have evolved, for example, into rougher and more porous “marble” effects. This year, we have also seen the arrival of lines **inspired by water**, as a material used in both the coatings and the handles in azure/blue. In short, trends that combine industrial style with the charm of country-chic are also influencing the choice and treatment of materials, such as wood, fabrics and plastic, but this look is also characterized by fine and eccentric details that give significant substance to the product.     ![FBM Handles ](https://blog.fbm.eu/hs-fs/hubfs/shutterstock_782909200.jpg?width=300&name=shutterstock_782909200.jpg) Cookware in the Americas: North-South differences **Cookware trends** in **America and North America** are mainly inspired by more **classic and traditional designs**. This market does not want to be daring with innovative shapes and multifunctionality. Consumers in **North America** love **riveted handles** made from stronger materials, such as **steel** and prefer **darker colors in black, grey and metal,** leaving room almost exclusively to **red** as a touch of color.![SOFT F.B.M.](https://blog.fbm.eu/hs-fs/hubfs/SOFT%20F.B.M..jpg?width=300&name=SOFT%20F.B.M..jpg) Another **emerging trend** in this market in relation to handles and grips is the use of **frosted colors** with a **metallic appearance** (gold, copper and gray/silver) which are used for the coatings of the pans. Finally, the United States is a major market **for silicone effects handles**, not only soft touch lacquer coatings, but also more refined accessories made of **double metal or Bakelite and silicone** material that are extremely durable, easy to wash and are comfortable to use. In **South America**, while also echoing the preference for classic and traditional shapes, consumers also prefer **lighter and more manageable riveted handles**, and there is a trend toward **brighter and more vivid colors**. The category of enameled iron pots is also interesting, combining bright colors with classic shapes and having a very competitive and interesting position in the market. There are also many handles and grips painted to match the **colors of the sets**.![shutterstock_452127544](https://blog.fbm.eu/hs-fs/hubfs/shutterstock_452127544.jpg?width=300&name=shutterstock_452127544.jpg) Fortunately, today, thanks to the **variety of materials** available, cookware offers endless possibilities for customization and effects, all with attention to detail in terms of f**unctionality and ergonomics** as well as **user safety**, for a unique and timeless style.   [![The Next Big Things in Cookware Trends! Download Our Free Ebook >](https://no-cache.hubspot.com/cta/default/4327729/3cf5bd0e-6ad2-4cc2-ae0e-e576ca355b0f.png)](https://cta-redirect.hubspot.com/cta/redirect/4327729/3cf5bd0e-6ad2-4cc2-ae0e-e576ca355b0f) - [Tweet](https://twitter.com/share) Topics: [Trends](https://blog.fbm.eu/tag/trends) ### Recent Posts ### Recent Posts ### Categories ### Posts by Tag - [Products (59)](https://blog.fbm.eu/tag/products) - [Trends (31)](https://blog.fbm.eu/tag/trends) - [Brand (28)](https://blog.fbm.eu/tag/brand) - [Cookware Consultant (26)](https://blog.fbm.eu/tag/cookware-consultant) - [Corporate (24)](https://blog.fbm.eu/tag/corporate) - [Sustainable cookware (22)](https://blog.fbm.eu/tag/sustainable-cookware) - [Events (19)](https://blog.fbm.eu/tag/events) - [Detachable Handles (10)](https://blog.fbm.eu/tag/detachable-handles) - [Materials (8)](https://blog.fbm.eu/tag/materials) - [Market Insights (7)](https://blog.fbm.eu/tag/market-insights) - [Antibacterial Cookware (4)](https://blog.fbm.eu/tag/antibacterial-cookware) - [Safety & Regulation (4)](https://blog.fbm.eu/tag/safety-regulation) - [Silicone Handles (4)](https://blog.fbm.eu/tag/silicone-handles) - [Heat Resistance (2)](https://blog.fbm.eu/tag/heat-resistance) See all » ### Search ### Most Popular ![La Termoplastic®, F.B.M.®](https://blog.fbm.eu/hs-fs/hubfs/LaTermoplasticFBM_March2018/Layout/logo.png?width=180&height=50&name=logo.png "La Termoplastic®, F.B.M.®") La Termoplastic®, F.B.M.® and other product names are an exclusive property of LA TERMOPLASTIC F.B.M. 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