--- title: "Developing a Line of Cookware: the Pot and Pan Handle as a Positioning Asset" description: Handles and knobs as positioning asset of pots and pans. Find out why they are a key plus of the cookware in defining its level and the final look. image: https://blog.fbm.eu/hubfs/Schermata%202022-04-29%20alle%2014.50.57%201.png --- ![English](https://blog.fbm.eu/hubfs/LaTermoplasticFBM_March2018/Layout/en.png) English - [![Português](https://blog.fbm.eu/hubfs/LaTermoplasticFBM_March2018/Layout/pt.png) Português](https://blog.fbm.eu/pt/c-developing-a-line-of-cookware-the-pot-and-pan-handle-as-a-positioning-asset) [![- La Termoplastic -](https://blog.fbm.eu/hs-fs/hubfs/LaTermoplasticFBM_March2018/Layout/logo.png?width=287&height=80&name=logo.png "- La Termoplastic -")](http://www.fbm.eu/) - [THE COMPANY](https://www.fbm.eu/?p=2335&lang=en) - [PRODUCTS](https://www.fbm.eu/?page_id=2404&lang=en) - [CAREER](https://www.fbm.eu/?page_id=7780&lang=en) - [PLANTS](https://www.fbm.eu/?p=2356&lang=en) - [BLOG](https://blog.fbm.eu/) - [EVENTS](https://www.fbm.eu/?page_id=2369&lang=en) - [CONTACTS](https://www.fbm.eu/?page_id=2366&lang=en) - [LOGIN](https://www.fbm.eu/?page_id=2416&lang=en) [« Back to Blog](https://blog.fbm.eu/) # Developing a Line of Cookware: the Pot and Pan Handle as a Positioning Asset by [La Termoplastic F.B.M.](https://blog.fbm.eu/author/la-termoplastic-f-b-m) on 3 Jul 2023 ![](https://blog.fbm.eu/hubfs/Schermata%202022-04-29%20alle%2014.50.57%201.png) **Handles** and **knobs** are essential components of pots and pans. They also play an important role as a **positioning asset**, since they are a **key plus** of the cookware that become crucial in defining its level and the final look. The cookware accessories can be introduced to the market by category: **entry level**, **medium or high-level product** depending from the handle shape, size, functional features, materials and effects. [![Wondering how to develop and communicate your cookware through accessories? Get inspired by our free ebook "Winning selling point"](https://no-cache.hubspot.com/cta/default/4327729/ab3dc229-abda-4265-be55-a9d317001cee.png)](https://cta-redirect.hubspot.com/cta/redirect/4327729/ab3dc229-abda-4265-be55-a9d317001cee) ## Definition of Market Positioning **Positioning** is about finding a particular space in the market for a company that is true to the way it conducts business. It’s about what a company decides to focus on, which includes a specific **target market**, the **price points** that will appeal to the company’s “ideal customers” and what makes a company** stand out** from its competition. ![image007](https://blog.fbm.eu/hs-fs/hubfs/image007.png?width=453&name=image007.png) ## POT AND PAN HANDLE AS A POSITIONING ASSET:  FOCUS ON THEIR DESIGNS FROM THE BEGINNING For example, an **entry-level cookware** will be a lighter, more manageable product. ![image002-1](https://blog.fbm.eu/hs-fs/hubfs/image002-1.png?width=528&name=image002-1.png)One example is the **F.B.M. Fly Handle**, a product concept that, despite being highly-competitive, offers **functionality (a spoon rest)** that translates into higher added value for the consumer. Another example is the **MO285 handle**, which has an **innovative anti-overheating patent** exclusive to our company. This is because we believe that we can offer **functional and practical solutions** in the area of entry-level utensils and accessories with attractive designs, without impacting the price! At the **medium quality** **level**, cookware is a bit heavier and needs a fuller, more sturdy handle that represents these features, even before the customer picks up the pot.![](https://blog.fbm.eu/hubfs/lp%20active%20shield-png.png) **The higher level line** of pots and pans is usually the heaviest one and they need an impressive handle that fully supports their weight and look.       ![image003-1](https://blog.fbm.eu/hs-fs/hubfs/image003-1.png?width=336&height=224&name=image003-1.png)![](https://mail.google.com/mail/u/0?ui=2&ik=5e2c1df595&attid=0.3&permmsgid=msg-f:1769759535081212927&th=188f72ebaa604bff&view=fimg&fur=ip&sz=s0-l75-ft&attbid=ANGjdJ-bA3oypfqSti3u7SiYjDrAl4I9VKm1Mi-bQPdoipi1uqhpD4hKXl33GV_1cbuvnQuEmQXPtaUxQ0jHT3QmChYtBsWkHkuhGclPbyhaoqgEtwt1QbhpfPinELI&disp=emb) Next, you make a decision about the **handle shape**. The robustness and the type of decorations added to them can be changed to reflect the product level: colored plastic or steel inserts (with or without a logo) add to the premiumness as well. Handles with steel inserts are often appreciated for prestige level cookware, independently from the wideness of the insert, and they definitely state a higher level of the product. Anyhow, pay close attention to the **design details**. It’s possible for an entry level collection to have a trendy designer handle. It doesn’t have to cost a lot of money to be attractive and highly functional. # Sustainable Cookware Solutions by F.B.M. The kitchen as an ecosystem dedicated to health and well-being, becomes a place where consumers can create meaningful experiences. FBM's products, particularly the eco-handles, embody this new desire for well-being and a green lifestyle. We studied a new material that combines a thermoset composite in part made by natural and regenerated materials from the recovery of product wastes. This new line of cookware accessories, named [ECOSYSTEM Black,](https://blog.fbm.eu/ecosystem-validated-by-ul-for-recycled-content-and-bio-based-content) reduces resources and emissions through the employment of **regenerated material,** and lowers the use and consumption of artificial chemicals, which are replaced by **natural materials from sustainable sources**.![Image Credits SGS (1) copia 2](https://blog.fbm.eu/hs-fs/hubfs/Image%20Credits%20SGS%20(1)%20copia%202.png?width=1024&height=520&name=Image%20Credits%20SGS%20(1)%20copia%202.png) [Ecosystem](https://blog.fbm.eu/tag/sustainable-cookware) is available with a wide range of handles, side-handles and knobs designs, all in total black look or in dye-free version. Kindly [contact us](https://www.fbm.eu/?page_id=2366&lang=en) today if you have questions about our new products line or to arrange a personal consultation. [![Download "Winning selling points" free Ebook ](https://no-cache.hubspot.com/cta/default/4327729/8b0170eb-4c5a-46a6-b5be-28afb069c4bf.png)](https://cta-redirect.hubspot.com/cta/redirect/4327729/8b0170eb-4c5a-46a6-b5be-28afb069c4bf) - [Tweet](https://twitter.com/share) Topics: [Products](https://blog.fbm.eu/tag/products) ### Recent Posts ### Recent Posts ### Categories ### Posts by Tag - [Products (59)](https://blog.fbm.eu/tag/products) - [Trends (31)](https://blog.fbm.eu/tag/trends) - [Brand (28)](https://blog.fbm.eu/tag/brand) - [Cookware Consultant (26)](https://blog.fbm.eu/tag/cookware-consultant) - [Corporate (24)](https://blog.fbm.eu/tag/corporate) - [Sustainable cookware (22)](https://blog.fbm.eu/tag/sustainable-cookware) - [Events (19)](https://blog.fbm.eu/tag/events) - [Detachable Handles (10)](https://blog.fbm.eu/tag/detachable-handles) - [Materials (8)](https://blog.fbm.eu/tag/materials) - [Market Insights (7)](https://blog.fbm.eu/tag/market-insights) - [Antibacterial Cookware (4)](https://blog.fbm.eu/tag/antibacterial-cookware) - [Safety & Regulation (4)](https://blog.fbm.eu/tag/safety-regulation) - [Silicone Handles (4)](https://blog.fbm.eu/tag/silicone-handles) - [Heat Resistance (2)](https://blog.fbm.eu/tag/heat-resistance) See all » ### Search ### Most Popular ![La Termoplastic®, F.B.M.®](https://blog.fbm.eu/hs-fs/hubfs/LaTermoplasticFBM_March2018/Layout/logo.png?width=180&height=50&name=logo.png "La Termoplastic®, F.B.M.®") La Termoplastic®, F.B.M.® and other product names are an exclusive property of LA TERMOPLASTIC F.B.M. S.R.L. LA TERMOPLASTIC F.B.M. S.R.L. Società Unipersonale - REA n. 96748 C.C.I.A.A. - Varese - R.I. Varese C.F. - P.IVA 00302610126 - Capitale Sociale euro 300.000,00 INT. VERS. Subject to the direction and coordination of F.B.M. HOLDING S.R.L. - [WebMail](https://webmail.fbm.eu/) - [Cookie Policy](https://www.fbm.eu/?page_id=8088&lang=en) - [Privacy Policy](https://www.fbm.eu/?page_id=6346&lang=en) - [Code of Ethics](https://www.fbm.eu/wp-content/uploads/2019/10/CodiceEticoEnglish2019.pdf)