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Cookware Handle Design: the positioning asset you should consider developing your product

by Redazione on 10 Sep 2018

When developing a line of handles for pots and pans, the first thing you will need to determine is your target market. Will the new product be an entry, medium or prestige-level one? The potential customers in each group will be looking for different things in their cookware, and the handles will need to be different for each group of consumers, for example, higher level lines will most probably appeal to a smaller and exclusive audience, while an entry or medium-level line will attract a broader market.

Are you developing a new cookware products?  Read our whitepaper about the main cookware safety standards you need to knowEntry, Medium and Prestige Level Handles

Once the matter of the product’s target market has been decided, the next decisions that need to be made revolve around the specifics of the design for the handles. These include size, weight and shape of the handles.

The product category is determined by several product’s features such as material, thickness, type of cookware body, coating and of course handles. An entry level pot will probably feel lighter to pick up than a medium or prestige-level one. It will give the sensation of being easy for the consumer to manage while cooking and is also more lightweight than other product lines, and its handles reflect this fact, too.

Medium-level pot will give the sensation of being higher level in quality and a bit heavier than an entry-level one. Its handle will need a fuller, sturdier appearance that clearly indicates these features to the consumer before they pick up the product.

At the prestige level, pots and pans are the heaviest in appearance and materials thickness. This type of premium product needs a high quality handle to support its additional quality and feature look.

Pot Handle Materials

All F.B.M. handles are manufactured in Bakelite, quality certified by F.B.M. and  respect the  safety standards of the reference market. 

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The difference between the entry, medium and prestige level pot handles lies in variations in the design, structure and embellishments that can be added. 

For example, as the quality level increases, the handles themselves become robust and more substantial. While an entry line of pot handles may be relatively plain, as you move into medium and prestige level, you will see more elaborate embellishments appearing among available options.

These entry level handles will appear on items that buyers will be using regularly, if not daily. It doesn’t mean that the pot handles need to lack creativity or have a mundane appearance, in factFBM-Handle Design PoStella Red we always want to add some features even to the simplest model so to give an added value and differentiation point also to entry level lines. Adding colored plastic or steel inserts with a silk print or engraved logo is a detail that will immediately draw the buyer’s eye and bring some character to the product.


Functional, Customized Handles from F.B.M.

F.B.M.'s extensive catalog of more than 100 items allows buyers to choose between a wide variety of different models which are always in stock and available at the quality level desired. Even more variety is available when you think of the various inserts and custom work that can be performed on the individual pieces.

If you would like to customize an existing product or proceed with a new design, moreover F.B.M. has an in-house 3D printing laboratory. We can provide you with prototypes that accurately reflect the finished product so you can get it quickly to evaluate the new model.

Topics: Design