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Fair ABUP - pre-fair, comment on expectations for the fair

by La Termoplastic F.B.M. on 16 Feb 2024

La Termoplastic F.B.M. is preparing to attend HOME & GIFT Fair, organized by the Brazilian Association of Utilities and Gift Companies (ABUP), which will take place at São Paulo Expo between February 18th and 21st, 2024. F.B.M. will use this event to promote the Ecosystem line and also celebrate the brand's 60th anniversary.

Innovation, Sustainability, and 60 Years of Excellence

Giorgia Munari, the group's MKT director, highlights that F.B.M. will arrive strongly at the events demonstrating that its products, in addition to being committed to sustainability, are free from the so-called perlifluoroalkyl and polyfluoroalkyl substances (PFAS), which have been the subject of controversy in the world of cookware accessories.

In addition to all the F.B.M. that will be released during the fair season, Giorgia makes a point of remembering that the events will be opportunities to celebrate the organization's six decades and to this end, the brand's special book will be on the stands so that the public can connect even more with the journey of success achieved by the Italian manufacturer that has already conquered the world.3-Jan-30-2024-03-10-02-4925-PM

Active participation in fairs like these is essential for La Termoplastic F.B.M., as it offers the opportunity to interact with customers, present new products and establish strategic partnerships. José Aliéri Galli, Commercial manager at F.B.M. in South America, highlights the importance of these events for commercial success. "We manage to do excellent business during fairs, as they are rich opportunities to talk to the main clients, outside the traditional negotiation environment."

Image Credits SGS (3) copia

José Galli and Giorgia show excitement about the calendar full of events. “We are preparing for a year full of opportunities and achievements by actively participating in major Fairs in 2024. F.B.M. is committed to highlighting its latest innovations, strengthening commercial relationships and reinforcing its role as a protagonist in the kitchenware sector”, highlighted Galli.


F.B.M. cordially invites you to visit our booth at this prestigious event:

  • ABUP show in São Paulo from February 18-21, 2024, where F.B.M. will be situated in Avenida E, Stand 566.

Click below to get in touch and arrange a meeting with us – you will be our esteemed guest.  We look forward to reconnecting with old friends and forging new connections at each show.


Topics: Brand, Events