Trends

Millennials and cookware: the handle features you need to target Millennial consumers

The cooking journey doesn't end once the ingredients have been bought and the pans are in place. Consider ways to promote a fun and social cooking...

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Products Detachable Handles

F.B.M. Launches New Removable Handle VIRTUS

F.B.M. is always excited to bring new and exciting products to the market. Our latest research showed that consumers have high interest in smart,...

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Cookware Consultant

The great challenges in cookware: brand recognition and time to market

As entire industries are going through confusing times due to the global health crisis, we found it useful to discuss in previous articles about what...

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Products

F.B.M.’s New CITY Cookware handle: Riveting with Design

Despite years of great changes, the cookware market has shown great dynamism. Consumers have experimented more than ever with home cooking, an...

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