Cookware was historically seen as something that a consumer only buys when they need and it’s associated with life changes like leaving home or getting married. The new concept of the home as a refuge and a place of comfort where to play with color and design has become even more important as consumers are spending more time at home due to lockdowns. Their interest for home products is increasing and this offers a great opportunity for the cookware industry. A good selling point may be to offer new cookware options in order to enhance the consumer's experience .
When introducing something new to the market, rather than completely put together a new product line, consider collection restyling to offer customers something different that you can get onto store shelves quickly and with lower investments, still having consumers excited about buying seasonal items.
Collection Restyling Examples to Consider
1. Change the Design, Keep the Features
From previous experience (and sales data), you’ll have a good idea of which types of features appeal to customers in the target market for your new cookware line. Keep the types of features that you know consumers really want such as a characteristics of non-stick coating, induction or classic bottom, good ergonomic, and think about changing the design of the accessories. The purchaser gets an updated product and you can offer a new line without impacting strongly on new product investments.
2. Keep the Design and Accessories, Change the Colors
When you’re considering collection restyling, changing the colors of the accessories is a simple way to give them a whole new look. From a style point of view, this is the equivalent of changing a wall color or replacing decorations in a room - a small change that makes a major impact. If you want some insights on new and trendies colors for cookware handles, have a look at our latest colored handles suggestions in the latest article.
3. Evolve the Packaging to Focus on Cookware’s Unique Selling Point
In releasing the new cookware to the public, take the time to redesign the packaging in detail. Focus on each one of the unique selling points that the new design, color or cookware handle functionality have added to the product. Communicate it strongly and clearly directly on the packaging, visually and with appropriate wording. This is also an opportunity to share with the buyer more technical information about the product that are helpful in making a buying decision.
The consumer wants to be confident that the cookware is going to be robust enough to withstand the rigors of everyday use. Since this is a significant purchase for many buyers, they need to feel confident in their choice before making the final decision.
F.B.M. is familiar with international standards for cookware and all our products are quality certified. The company’s logo quality certified indicates to consumers that the products have been tested successfully to meet quality standards recognized in the United States and Europe.
To learn more about restyling your existing collection or designing a new cookware line, contact us today.