The cookware sector did well in 2021. The outlook for 2022 was expected to be very positive, too. However, the cookware industry is experiencing a period of calm, due to the multiple macroeconomic factors affecting the world economies in recent months. For this reason, it is even more important to identify suitable trends and trajectories that can drive consumers’ attention and stimulate demand by catching unexplored or emerging end-users’ needs.
New Trends impacting Cookware
1. Local Items
Sourcing continues to be a problem. Manufacturers have experienced delays in receiving raw material shipments, and logistic costs had a huge increase. Retailers also struggle with stock due to delays in the supply chain and face high inventories as sourcing from afar dictates large batches and volumes. These businesses must consider the supply chain, delivery delays ans costs affecting the industry and determine how to manage promotions and pricing.
Moreover, from a sustainability perspective, more and more companies and retailers are lookting at ways to lower the impacts of emissions, therefore preferring local sourcing is a new strategical approach toward a more stustainable business .
Local sourcing is a sensible solution to combat the supply chain issue, therefore finding reliable partners closer to you will be increasingly crucial. The international presence of F.B.M. in four different countries (Italy, Brazil, Mexico, China) and three continets is a driver to support local supply of cookware accessories.
2. New Consumers
We have found ourselves spending much more time at home. The kitchen is a place to gather for meal preparation and sharing each other’s company.
We have discovered or rediscovered the joy of inventing new recipes and the simple therapeutic capabilities of spending time in the kitchen. We are spending more time in the kitchen, so spending on crockery and cookware increases.
People who had not spent much time in the kitchen before are discovering the joys of cooking. They are buying cookware for themselves, and this open up to several new opportunities.
Consumers have embraced online shopping to unprecedented levels. E-commerce opens up opportunities to access new markets worldwide. Fifty-seven percent of the global population has online access.
We can share information online that impacts purchasing decisions. Brands communicate their company policies, values, and product features and benefits on the internet. Buyers make choices about the best products and services for their needs.
There are multiple opportunities to communicate with the consumer. These opportunities for communication are available through platforms like websites, blogs, social networks, and more.
Consumers are likely to compare brands before making their buying decision. Their decision is influenced by communicative packaging, product storytelling, talking logos, etc. Information is power. Consumers want to know the company before they make a purchase.
La Termoplastic F.B.M. has an open and transparent relationship with customers. We feel it is important to establish an understanding based on trust and long-term value. Through our website, blog, and network, F.B.M. provides information on our business. We share how we offer value to pots through the crucial role of handles and other cookware accessories. The consumer reaps the benefits of this added value.
4. Practicality and Value
Consumers are actively seeking cookware with properties that make it easier to use, offer multiple functionalities and versatility in the home and the kitchen. Moreover, special functionalities such as space saving, detachable accessories and clean handle technology ActicheShield can support in the current "energy saving" trend, since they help consumers optimizing space in cooking and dishwashing.
Sustainability is the fastest-growing trend today. Companies are changing from offering aesthetically pleasing products in favor of ones made from natural, regenerated, and recyclable materials.
F.B.M. contributes by setting a clear and shared Corporate Social Responsibility strategy and with the launch of the new sustainable lines Ecosystem and Lookatme made with natural and regenerated materials.
6. Clean and Safe
The importance of hygiene and safety is the most significant new trend in pots and pans. Hygiene was a priority for consumers as they looked for methods to keep their homes germ-free.
These changes in consumer behavior set the stage for further long-term growth, and this is reflected in the desire for safe, certified materials and new cleaner properties to make cleaning easier.
The kitchen is increasingly an ecosystem devoted to take care of health and wellbeing. Modern consumers are more aware, so they incorporate healthy habits in buying and cooking food and make conscious choices in cookware accessories. F.B.M. intercepted this trend and developed a new material to have cookware accessories with a compounded antibacterial agent that inhibits the growth and proliferation of bacteria.
F.B.M. SHARE TRENDS WITH COOKWARE PLAYERS
F.B.M. is always looking to carefully predict and anticipate living trends that will be decisive for our industry.
We decided to develop a new TREND BOOK focused not only on colors but also on the main trends in the industry that will undoubtedly contribute to redefine the home and lifestyle concept.
Our role includes being a consultant for new cookware collection developments, sharing our knowledge on cookware accessories models, shapes, colors, and functionalities. Exploring new trends and styles in the world of cookware is an ongoing journey made up of research, lessons, travel and careful observation of the context.
Enjoy our latest insight about cookware trends.
Download the new trend book and contact us to schedule a consultation to see the latest related products today.